Buy Yourself a Bit of Casino

There are businesses that are Jacks of all trades: casinos, own soft, bets, poker… A pair of of the most known companies of this type are listed on the market. In June, in 2005 PartyGaming (LSE: PRTY) made its debut in the market as the proprietor of the well-known PartyPoker as well as a variety of casinos (later betting, bingo, and financial trading was added later). With a starting price of shares of PS1,350, they increased their the price to reach PS1,730 which led to the total cost for the company of over $10 bln – a record which will be doubtfully beaten soon! However, after beating the Americans in 2006, the expense dropped after a few times; now the share price is PS230 with a total company cost of about PS1 bln (or $1.5 bln). The the world’s largest on-line casino (also featuring its own soft, along with poker room, and later additional games of chance were also added) – Casino on The Internet. To be precise, it’s called 888 Plc. Company, was corporatized only several months after. The first thing to note is that the shares also were priced higher, to PS170 to PS230 however, the year 2006 didn’t spare it neither, although the impact was not that significant, as it was for Party. Oddly enough, the company suffered a massive drop-down during the spring of 2010, and currently, the shares are priced at PS44 that gives the total capitalization at PS150 mln (and it was above $1 bln). Visit:-

In reality, there aren’t many companies, specialized in on-line casinos, listed in the market. Two of them that are specific; and both entered the stock market in 2005, the year popular for the addition of on-line casinos to the exchange. Both were affected by the bouncing of the Americans (though both had been specializing in European markets) and the costs of their shares was similar. In all, the first online casino to be corporatized to be corporatized was Gaming VC company (LSE: GVC), better known as Casino Club, one of the most prominent players in the German-speaking market as well as popular among the roulette enthusiasts. Similar to many other casinos following the issue of shares, they saw their price increase (from the PS450 mark to PS870), but the famous 2006 and the ban for the Americans betting decreased the shares multiple times – to PS100. After that, the shares have been gradually increasing, reaching PS200 but the drop in the last months has again reduced the cost to PS110. Then, the company capitalization amounts to PS35 million.

Our next hero is 32 Red Company (LSE: TTR), owning a 32Red casino online with the exact same title (then they’ve acquired more casinos, and also recently, they have presented the stakes). Starting from PS130 and then in 2006 the shares plummeted to PS26 in the following year, and after an increase, the world crisis arrived, and there were new drop-downs, and now the shares are valued at around PS15 as well as the whole business – PS10 mln.

Let’s take a look at the main players that are diversified in a quick glance. They’re mostly European off-line bookmakers that have an extensive presence online and offering not just bets however, they also offer online casinos as well as bingo rooms, poker lotteries, and other. I’ll list a few important names belonging to this subgroup: William Hill (LSE: WMH), Ladbrokes (LSE: LAD), BWin (Vienna: BWIN), Paddy Power (LSE: PAP). Each of them is on the order of 1.2 billion, but only the first one is in pounds, and the second one in Euros (now, the pound is by 20-30 percent heavier over Euro). Such companies as SportingBet, Bettson, Unibet, etc. are valued at around one hundred million. The value of these businesses usually makes the purchase of a few tens – a couple of hundred pounds or Euros equivalently. The price of these businesses has fluctuated significantly over the previous years, even though 2006 had no significant impact on the value of these companies shares, as they were initially focusing on Europe as the predominant portion of the cost is made up of the off-line aspect of the business. Since a long time, Paddy Power and Bettson have shown not too bad results among the mentioned companies, in spite of the crisis.

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