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Many internet marketers or website owners outsource their link building to some professional link building service. Mainly because creating backlinks takes time and isn’t very interesting function. The problem is however, that besides creating great content and doing basic SEO on your website, backlinking is the most important thing when it comes to your websites ranking. When it isn’t done correctly, it can be catastrophic to your positions in the search engines. We all know that bad positions result in poor traffic and that results in bad business.So let’s take a closer look at the key points every professional link building service must have:High pagerank links. Search engines count traffic as votes for your site. The more authority or pagerank this vote comes out of, the more power this backlink gives to your website. This doesn’t mean that you merely need high pagerank backlinks, you need a base of pagerank 0 backlinks to make it seem more natural to the search engines. However the ones that will really raise your positions are from websites with a pagerank of 2 to 10. The hyperlinks must get an anchor text. By a anchor text we suggest that the clickable or highlighted portion of this backlink that’s created. This anchor text should become your key word or keyword phrase. If your backlink does not comprise a concentrated anchor text your connection isn’t that successful SEO wise. Links which have the dofollow attribute. There are basically two sorts of features in regards to backlinks. The nofollow and the dofollow attribute. When a connection has the nofollow attribute, the search engines do follow the link to your site, but don’t pass onto the pagerank or authority of the site to your site. In other words it is not likely to assist you building authority to your site. Backlinks that possess the dofolllow attribute do pass the pagerank of the site that they come from and can help you build authority to your website. So always make sure the service which you outsource your own linkbuilding to builds dofollow backlinks to your site.Links which are permanently pointing to your website. Should you pay for let us say a hundred baclinks, you would like to get a hundred backlinks, now and in a few months from now. There are solutions that create backlinks on sites that will give you a fee for your backlink after the initial month to keep linking to your site. A very effective way of producing high pagerank traffic is making blog comments on high pagerank blogs. These remarks sometimes get deleted thus be sure that if that occurs, your link building service replaces any deleted hyperlinks that the initial month or so.Supply links which come from websites with the.edu and/or.gov extension. Websites that have the. gov or . Edu extension have a high authority by character. They are for the most part government or educational orientated and this means they have a high value to the search engines. It is often very difficult to get links of those websites so some link building services do not send them or charge more for all those hyperlinks. If you can get them on your package you’ll have an excess bonus on top of your high pagerank links.Don’t spam other sites in order to create your own backlinks. There are services that produce spam comments on blogs to get their backlinks. What this does is make a bad name for your website and they have deleted anyway. If the service uses blog commenting the comments they set should at least reflect on the article that they are commenting on in order to make it look like a regular comment.Provide a full report of the links that they created. When you employ a professional link building service they will provide you with a record of the links they made for you. The report must contain the url of these websites your links where generated, the pagerank of those sites along with the anchor text that was used for the hyperlink.These are the key factors every professional link building service must have so make certain to consult them if they can provide you with these services before you hire them.The writer of this article is the owner of the expert link building service called Backlinkblitzers. This support is often used by internet marketers and other website owners who outsource their connection building to increase their rankings.