The job of an Account Executives in an advertising agency might seem glamorous, however, few people know exactly what exactly it is. A person who is an Account Executive may also be called a member of Client Service – which is an accurate description of the work.
The job that an AE is crucial to the marketing agency’s performance. The AE is responsible for representing the interests of the client at the agency as well as representing the agency’s interests to the client, and both with a high level of professionalism.
The fundamental AE job description entails getting information from the customer, typically a marketing professional or brand director.
The brief is a summary of the requirements for the client and could range from sales flyers corporate brochures, branding, business cards to multimedia presentations websites, print advertising campaigns, outdoor advertising or Search and Social marketing – and that’s only the bottom line. Visit:- https://limamediagroup.com/
The work could involve copywriting and design, digital design, voice-overs, photo shootsand media scheduling and planning digital strategy 3D, animation, concept, print, video production, and setting the Facebook as well as Twitter accounts, among other fields.
The AE must be well-versed enough in all of these fields to provide insight and suggestions for the manager of marketing, and then provide a complete and logical report back to the agency that is advertising. The main requirements for an AE include:
* A.E.’s should have excellent communication abilities. They should be able to convey budgets, briefs and timetables to the right channels within the advertising agency. A good time management skills as well as attention to details are essential.
Account Executives are required to guide the creative efforts of an ad agency within the confines of their brief. An knowledge of the markets of their clients as well as their products and competitors is essential.
The AE’s have to ensure that all advertising agency’s procedures are adhered to and that all client/ advertising agency communications are simple and clear.
* The top management should also be kept informed and up-to-date on the agency’s accounts and projects.
*AE’s must find new clients for the agency, and test their new sales abilities!
* Financial abilities are required – from the agency budget management for clients and reports to complete media and campaign administration by agency. Proactivity is an important factor for advertising agencies.
They are the core of the agency, and often face huge problems as part of the agency’s nerve centre. They share the worst aspects of their job:
“Having to tell the client you or your supplier messed something up or are going to miss a deadline”
“Telling creative the client didn’t like their work”
“Trying to get an extension an impossible deadline”
“Thinking you took a great brief and then showing the final work to the client and they hate everything!”
“Getting numerous last minute changes to approved jobs”
The biggest benefit of this position is that AE’s are also exposed to a wide range of clients and get valuable exposure to a variety of sectors. An average AE in an agency for advertising can work with up to 8 – 10 clients. The AE engaged across a variety of sectors and they gain an extensive knowledge base which will be useful for their careers to come.
Personal relationships between the agency and clients can develop into friendships, and many agencies keep clients for decades because of this kind of relationship-building.
On the other hand, The Account Management Team also celebrates every client’s success (and the failures!). They participate at conferences, strategic thinking and team building , all while transferring information back to the agency.