Video Consumption During Quarantine

While there were plenty of unprecedented conditions that have grown in 2020, not everything has been negative. Global pandemics aside,

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there have actually been some interesting societal shifts that could attract growth and positive improvements moving forward.Government officials and concerned friends and family urge a continuing self-isolation at home to protect the health and functioning of the hospitals and individuals, and there hasn’t been a better time to do this. Our access to data through the use of the world wide web has allowed most job functions, revenue streams and connections to keep and sometimes even flourish in a mutually isolated society. Much Mark Zuckerberg, CEO of Facebook considers video is a critical part of our future as he shifts his stage to video reports and video advertisements. In accordance with Wyzowl in their annual Condition of Video Marketing Survey for 2020, 92 percent of marketers say video is an increasingly important part of their advertising plan. This is up from 78 percent in 2015. This expansion has a great deal to do with 88% of entrepreneurs saying video marketing supplies them with a positive ROI, or return on investment. That stat has increased from only 33 percent in 2015, so both marketers and consumers are transitioning to movie consumption to educate themselves on the current market and communicate with consumers.Jonathan Barnard, Head of Forecasting at Zenith, spoke up about his thoughts on this trend:”The consumption of online movie is growing quickly, along with the average person will spend half as much time watching online video since they spend viewing traditional television this season. This fast-expanding source of viewers is fueling rapid growth in demand from advertisers, making online video the fastest-growing digital station by advertising cost.”This is fantastic news for us and our clients as opportunities for well-produced video grows. There are limited opportunities to generate live video content neighborhood to our home base in Richmond Virginia because of distancing requirements, however our clients have continued to need online marketing and animation material. We have been able to discover creative solutions for generating what our clients need, which includes character animation, 3D rendering and modeling, remote interviews, and video editing from existing material. From our standpoint, the need for a solid message communicated through moving images and sound has not decreased- it is getting the new standard in electronic advertising.

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